Stay on top of the biggest social media marketing trends! There are over million monthly Pinterest users worldwide, all seeking and sharing helpful, inspiring ideas on the platform. Using Pinterest for business is perfect for showcasing products and services as Pinterest often acts as an information resource for so many users preparing to make a purchase.
Pinterest is a social network where people can find inspiration and ideas for their interests and hobbies. Every idea is represented by a Pin, which is an image that is searched and saved by Pinterest users.
Pins can also link back to websites, which is why Pinterest is great for driving traffic and sales. When using Pinterest for business, you should always include a link to your website with each pin — this could be a blog post, an online store or a company website.
When comparing Pinterest to Instagram, the ability to easily add links is what sets Pinterest apart from Instagram as a powerful marketing strategy. Adding links to pins makes it super-easy for a Pinterest user to find out more about the Pin that has caught their eye, and potentially go on to make a purchase. Pinterest drives 3. But with million monthly users, Pinterest may not be a social media power-house if you compare it to Facebook and Instagram audiences.
Half of all U. The biggest interest areas on Pinterest ranges from fashion, food, auto, interiors and travel, so there are touch-points for a huge variety of users. Ready to start Pinning? If you have a personal profile, you need to log out of it before you can create a new account. Fill out details about your business and the person who will manage the account. If you already have a personal account and want to make the move to a Pinterest for Business account, making the switch is easy!
First, log in to your profile. You can also follow this link to convert to a Pinterest for Business account. Did you know that Later is now an official Pinterest Marketing Partner? That means you can manage and schedule all of your Pinterest posts through the Later app! Setting up your Pinterest scheduling with Later can help save you time, and keep your visual content looking beautiful and consistent.
You can go from Pinning a picture of a dreamy villa in Tuscany to organizing a 3-week trip to Italy, complete with packing hacks, outfit plans, eating out guides and Italian lingo cheat-sheets. Similar to a Google search, once a user types a search term in the Search bar, Pinterest dishes up the best results for that keyword. Pinterest will also help narrow your search by adding suggest keywords and topic areas along the top of your search results.
Here is how to do it from your profile:. Creating a new board on Pinterest is relatively straightforward once you know how. Follow these simple instructions a few times, and you will soon be creating new boards like a pro. Have you created a new Pinterest board before? Did you use a method similar to those shown in this article?
You can archive boards you no longer want to pin to. Thanks Louise. I think will do that. I will see how they perform over next few weeks and then prioritise the best ones. This information has been great. Two questions: How do you feel about accepting collaborator invitations to unrelated boards?
Does it help just to belong to them? Second: I feel like I may have gone too broad with my profile. Is that ok as long as each board is specific? I have boards for nutritional supplements, pet supplements and natural baby care supplements all under one profile. Should they be different accounts?
Thank you. Joining those boards is going to hurt you more than your variety of boards, which are all centered on nutritional supplements. I personally would not separate into different accounts. Read more about bad group boards here. Hi Louise, I was wondering if there would be any harm if I had pin images for one post. I was thinking Pinterest might see this as spam. Hi Louise, do you have a tip where to find some board templates or collage boards for Pinterest? Do you mean for images?
Fantastic idea.. It should be great for your niche, Katica! Some people are doing amazing things with mini beauty tutorials on a pin. Maybe half a dozen hits a week. Thanks so much! Just starting pinterest and a blog! Yes, put a good description with keywords. I like to include the link to my post in the description too, plus hashtags — the keywords and hashtags are important for searches both on Pinterest and Google! Some great tips here… Im on the first step of the ladder with pinterest, I do try to take really good images, edit them, give them good titles, but im lucky to get 7 visits from pinterest a week!
Im known as: rainleanne please check out my boards and let me know if they is anything I can do to make it better. Hi Leanne, I looked at your blog, and your images are really nice! From a visual standpoint, you might try 2 things: More contrast tho I love your soft color scheme, your images might stand out better with more contrast.
Use tall images, which are more visible in the news feed. There are tons of other things as to timing, shared boards, networking etc that you might find in an ebook or course.
Wonderful ideas! Thank you Louise! I am ready to promote my blog using pinterest. Beautiful pinterest boards that make your site stand out.
Thanks for the beautiful pictures. Your email address will not be published. Check this box to allow the collection and storage of the data you submit with your comment.
All data will be handled as outlined in this site's Privacy Policy. Want to make the best Pinterest boards to boost your business? You should — Pinterest is a powerhouse to increase blog traffic — and sales! Pinterest users are consumers and buyers! Set up the right boards now with this Ultimate Guide to Pinterest Boards! What Are Pinterest Boards? Each board on your profile should have a specific theme or purpose. Comments Hi Louise! To answer your questions you asked me not to post: 1. Check to be sure to name your boards with phrases people are actually searching for.
Esra, thanks for you lovely comment. Made my day. A pop-up box will appear that allows you to choose between adding a pin, uploading content, or creating a board.
Pinterest boards with straightforward and clear names generally capture attention the most. It may be worth using basic SEO principles and keywords where necessary. Choosing what to include on your Pinterest Board will depend on your business and social media goals.
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